About Our Store

As Pakistan’s leading eyewear boutique, Optica has become synonymous with professional and advanced eye care. Our motto ‘Excellence in eyecare since 1986’ is the bane of our retail. Founded in 1954, ‘Optica’ is a leader in the distribution and sales of premium eyewear range for men, women, children and unisex. The establishment stands proud and tall as a third-generation company in today’s time; from grandfather, father to now the son, this institution has trickled down as an authorized heritage within family. Initially, a factory utilized for the manufacturing of frames for the purpose of exporting to various other countries that house renowned optical boutiques, Optica -overtime- has augmented and grown exponentially into a full-blown business that aims at providing residents within Pakistan high end optical accessories alongside unmatched services. Largely credited with pioneering the concept of export of eyewear within country, we say this with immense pride that our business was the first amongst other competitor optical houses within country to export eyewear to other countries.

We took the leap to develop our own brand after spending our careers building others across the fashion, celebrities, science wellness industries. As fate would have it, our friend Jacob, a scientist from South Korea, was interested in joining our mission as a founding partner and introduced us to the Korean Beauty Philosophy. Representing various ethnicities, we were already well-versed in exploring and appreciating different cultural approaches to skincare.

Our Mission

Our vision is to become the leading destination store for exceptional eyewear solutions in Pakistan and having a reputed presence across the country guided by a commitment to roll out full-service stores everywhere. Currently, Optica has 5 retail outlets throughout Lahore: DHA Y Block, DHA Phase 6, Kasoori Road, Gulberg, and Packages Mall.

As the ambassadors of bringing designer eyewear to Pakistan, our four-decade heritage of making millions of customers happy has been built through a warm and friendly service ethos as well as an extensive portfolio of luxury products. We’ve authorized dealers of many brands 80 luxury brands from all over the world’ such as Cartier, Mont Blanc, Gucci and many more. Optica offers a broad range of premium quality exclusive frames, sunglasses, prescription lenses and contact lenses allowing our customers an affordable choice without compromising on quality, functionality, or design. The impeccable standards of service provided by our dedicated and qualified opticians and optometrists prove every day that when it comes to eye care, we help you see the world better. The pioneers of introducing state of the art equipment within the country, we take immense pride in our facilities. For a full range of expert eye care and eyewear solutions with exceptional in-store and after sales services, you need look no further than Optica.

Our Values

Premium Quality Materials

Crafted with the finest materials for durability.

Fashion Meets Functionality

Stylish designs paired with all-day comfort.

Personalized Style

Frames to suit every face and lifestyle.

Affordable Luxury

High-end eyewear without the premium price.

Expert Vision Care

Clear vision with precision lenses.

Sustainable Practices

Eco-friendly and ethically produced frames.

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