As Pakistan’s leading eyewear boutique, Optica has become synonymous with professional and advanced eye care. Our motto ‘Excellence in eyecare since 1986’ is the bane of our retail. Founded in 1954, ‘Optica’ is a leader in the distribution and sales of premium eyewear range for men, women, children and unisex. The establishment stands proud and tall as a third-generation company in today’s time; from grandfather, father to now the son, this institution has trickled down as an authorized heritage within family. Initially, a factory utilized for the manufacturing of frames for the purpose of exporting to various other countries that house renowned optical boutiques, Optica -overtime- has augmented and grown exponentially into a full-blown business that aims at providing residents within Pakistan high end optical accessories alongside unmatched services. Largely credited with pioneering the concept of export of eyewear within country, we say this with immense pride that our business was the first amongst other competitor optical houses within country to export eyewear to other countries.

We took the leap to develop our own brand after spending our careers building others across the fashion, celebrities, science wellness industries. As fate would have it, our friend Jacob, a scientist from South Korea, was interested in joining our mission as a founding partner and introduced us to the Korean Beauty Philosophy. Representing various ethnicities, we were already well-versed in exploring and appreciating different cultural approaches to skincare.